Tuesday, February 22, 2011

Anthropologie – Will You Marry Me?


Take my breath away…


Anthropologie has officially launched BHLDN (pronounced “Beholden”), a collection of breathtaking bridal dresses and accessories.  The line features heirloom inspired wedding gowns, bridesmaid and occasion dresses, vintage-inspired jewelry, shoes, unique headpieces,  accessories and even lingerie.

There is so much beauty to behold in this collection that I can’t possibly do it justice with one post.  Here I’ll share my favorite dresses and will report back soon on the amazing accessories. 


20908117_011_aTo say I’m an Anthropologie devotee is a bit of an understatement, so it’s almost cruel that they are launching BHLDN in 2011 – I was married in 2002 for goodness sake!

Hmmm…I wonder if Jay would agree to marry me again??…..??  ;o)

Anthropologie has created a loyal customer base that is unique, feminine and whimsical - and they honored that customer by designing a wedding brand that would follow her through the most important life transition she will likely ever make – as a wife.  




The brand will create some of their own signature gowns and also will feature established and up-and-coming guest designers like Fleur Wood, Tracy Reese, and Catherine Deane, who will create exclusive designs from tailored and voluminous to embroidered and embellished. 

Retail prices for the brand range from $1,000 to $4,000 for gowns, and $200 to $600 for event dresses. 



19593912_011_aBHLDN was designed to celebrate a woman's personal style and to provide a confident, guiding voice to help create an extraordinary experience for brides. 

What kind of bride are you?

One of my favorite sections on the site – this page helps guide you to the best gowns and accessories to match your personal style.  By asking a few cute questions – like where your dream wedding location would be and what your friends will remember most about your special day years down the road – they  help identify the kind of bride you are. 


Naturally, I took the “quiz” and the results were pretty spot on.  I was identified as a “Nostalgic Romantic” bride – someone that embodies tradition and timeless beauty.  As a girl that carries vintage hankies in my handbag (yes, they belonged to my Nana), I think that’s probably a true assessment. 

Further than describing my style though, the site then led me to an assortment of dresses and accessories that fit my described style and that coordinated with one another.  




Also located on the site is a personalized area where brides can create “mood boards” to share with friends and family.

MyBHLDN continues to develop and soon will feature things like advice sharing and other inspiration, including coveted images, color palettes and style icons.






Anthropologie’s goal with BHLDN was to help a woman create an event that reflects her own unique perspective and to give a bride that edit she’s been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear and lingerie.   They also wanted happy bridesmaids in mix-and-match frocks with rich hues and unexpected details.

Beyond the dress, they wanted to start a conversation with their customer—building a resource where she can come to find inspiration and to share with those closest to her. 

Well done, Anthropologie, I think you’re well on your way to making many girls dreams come true. 



Marla Sternberg said...

I love this collection!


Linley said...

totally agree - this collection is breath taking! the gowns, dresses, and shoes are amazing. i'd actually like some of the dresses and shoes for my own closet! (: