I love Football
I may love it *almost* as much as fashion. I look forward to Sunday all week so that I can veg out on my couch and watch football ALL DAY LONG…especially if my fantasy team is doing well (they usually aren’t, so its a good thing I like it anyway).
With the season just getting started, I’ve been stocking up on gear to wear and support my team….Detroiter’s love their Lions and a lousy record doesn't stop us from coming out to support them dressed in Honolulu Blue.
Sports clothing for women has come a long way – something I credit to actress Alyssa Milano and her vision for more stylish team apparel. An avid baseball fan, she launched TOUCH in 2007 because she couldn’t find fashionable gear in her size to support her LA Dodgers. And if she did – it was pink! Historically, women have had to work with oversized men’s gear because there weren’t any companies out there making products for a woman's smaller frame and feminine edge. She partnered with G-III Apparel Group and Major League Baseball to design a line of ladies MLB apparel. It was so successful that the line branched out to partnerships with the NFL, NBA and the NHL.
Alyssa’s Touch line filled a gap in the fashion industry in a once male-dominated sector. Geared toward a contemporary customer, the line is stylish, comfortable and fun. It includes fitted tees (short and long sleeve), jackets, hoodies, jeans, dresses, jewelry and more.
The name “touch” was chosen because she wanted to use sporty fabrics that were wearable, mixed with feminine fabrics like satin. The silhouettes are equally as important, so she works diligently to create flattering garments that cater to a woman's body shape. Features include , tank tops with shelf bras attached and hoodies with double zippers to avoid bulges while sitting in the stands.
The NFL has really taken noticed and started to add a variety of options for women from other companies as well. Here are a few of my favorite tees from the Lions Pro Shop:
And for those of you supporting other teams….here are a few cute Touch selections and a shout out to my buddies from those towns (Sara, Andy, Jennifer and Em D). Alyssa has proven that women can look cute, stay warm and support their team.