Friday, November 12, 2010

Fashion In Detroit - Prophetik


Wearable Philosophy

Detroiter’s recently enjoyed the special treat of a visit by Prophetik designer, Jeff Garner, whose line graced the runway at Fashion In Detroit.  He documented his visit to the city in this video.  Prophetik was launched eight years ago in Franklin, Tennessee and focuses on combining environmentally friendly materials to create sustainable men’s and womenswear.



Without a doubt, Prophetik was the most theatrical of all the FID shows, wowing the crowd with live music and a grass runway.  Honestly though, the beautiful clothing is what made this show memorable.  With its romantic renaissance flair, it takes you to another time, while also highlighting modern, wearable trends.  

Locally, the line is available at Perpetua Boutique Organique in Ann Arbor.



 IMG_8593Prophetik uses plant and earth based dyes to create all of their colors.   They use a low impact production process with minimal water and no toxic additives.  They’re developing a “zero-waste” operating model for their dye production facility based in Nashville, TN.  Through their natural dye research farm and regional farmer collective, their dye house sustainability cultivates the raw materials for their colors.   





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I found this collection, and its designer, to be fascinating.  A few interesting facts about Jeff – He also is a consultant for Whole Foods apparel buying division; and he was contracted to design a sustainable carrying case for the iPhone as part of their eco soft goods development, which is set to launch in Apple Stores worldwide.

Garner also commits proceeds from each of his shows to a charity whose mission reflects the Prophetik philosophy.


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Once again, a heartfelt thanks to photographer Winnie Jeng for sharing her runway photos and to FORMzine for allowing me to publish them. 

FormZine: web, Facebook, Twitter

Winnie Jeng: web, Facebook, Twitter

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