Fashion In Detroit – Femilia Couture

Detroit's Rising Stars

I’m a little behind on my blog, but would be remiss if I didn’t report on a few more collections from Fashion In Detroit.  Two of Detroit’s Rising Stars -  and IADT grads - were first to show on Day 2 and did not disappoint.  Fotoula Lambros and Emily Thornhill founded their label, Femilia Couture, in 2007 and have quickly become Detroit’s fashion darlings.  Their innovative line uses 95% organic and sustainable materials.  Fibers include cotton, bamboo, soy, hemp, linen, silk blends and eco-friendly fabrics.

The Spring/Summer collection was inspired by natural elements that compliment the organic fabrics they’re using. 

The collection was presented with a blank palette, creating a stunning, ethereal runway show.  This allowed the designs to take center stage along with the imagination of the customer. 

While the collection was shown completely in white, pieces can be ordered in a variety of colors, including: Ecru, Ochre, Crimson, Onyx, Royal, Violet, Kelly Green, and Gunmetal.

 

Designer Fotoula Lambros calls this approach “customizable Ready-to-Wear for the masses,” and allows clients to order colors that match their personal style.

The Spring/Summer 2011 “Future Vintage” collection uses unconventional draping and layering to create a contemporary classic look that results in less wasted materials.  Whatever is left in excess is reused in trims.  

 

 

 

In the last few years, the girls have moved all operations of their company from home-based separate studios to one quaint boutique in fashionable Ferndale.  The label is handmade and produced in its Michigan based showroom and the designers are dedicated to keeping it that way.

Femilia Couture is a supporter of the Arts in metro Detroit and has been involved in events focusing on creative professionals and the community. 

 

In 2008 they were honored with the title of Best Emerging Designer by Real Detroit Weekly – and I can certainly see many more accolades coming their way.

Currently, the appointment only boutique allows clients to shop the racks of new one-of-a-kind designs, private archive, collection viewings and Bamboo Ready-to-Wear collections each season.  For more information, please view their blog, call at 248.850.8939 or email at femilia.couture@gmail.com.

 

                    Many thanks to photographer Winnie Jeng for allowing me to use her amazing runway photos for my blog.  Also thanks to FORMzine for allowing me to publish them. 

FormZine: web, Facebook, Twitter

Winnie Jeng: web, Facebook, Twitter